Message sequences

For each persona, Wrenwire generates a message sequence: a series of emails, or a mix of LinkedIn actions and emails, timed to reach a prospect over several touches.

Sequence steps

A typical sequence moves through steps such as:

• Intro: the first message
• Follow-up / Follow-up B: later touches, usually with a different angle
• New thread: a fresh subject line rather than a reply
• Breakup: a closing message that lets the prospect opt out gracefully

Email steps use merge variables (first name, company) so each message is personalized per prospect without being rewritten by hand.

LinkedIn sequences

LinkedIn sequences combine connect requests (with a note), messages sent after the connection is accepted, and (on paid LinkedIn plans) InMail for reaching people outside your network.

If a LinkedIn connect request isn’t accepted within a configurable number of days, the sequence can fall back to a backup email so the prospect still gets reached through another channel.

Quality review

Before a sequence can be activated, you run a quality review. It scores the sequence and returns specific feedback; you can ask the AI to improve a flagged email directly, or edit it yourself. A sequence stays in “awaiting review” until this step has run and any issues are addressed; nothing is sent unreviewed.

After you send

Every generation and review run is logged with what it cost, visible in the AI activity log alongside your credit usage. Replies, unsubscribes, and bounces feed the suppression list, so someone who opts out of one campaign won’t be contacted again by another.