Credits and billing

Every plan grants a monthly allowance of credits. AI generation and prospect enrichment draw that allowance down as you use them. Nothing runs on a raw, unpredictable per-token bill.

The reason for credits rather than a pass-through of model costs is that a per-token bill is impossible to plan against: the same action costs a different amount depending on how long the model happened to answer. A credit is a fixed price per action, so the number you see before running something is the number you can budget with.

What plans differ by

Plans differ by volume, not by access to features. A smaller plan does not hide the quality review or the compliance checks behind an upgrade; it gives you fewer credits, fewer seats and fewer concurrent runs.

That matters when choosing one: the question is how much outreach you run per month, not which capabilities you need.

What costs credits

• AI generation: campaign strategy (segments and value propositions), personas, audience research, message series for email and LinkedIn, the quality review, and per-prospect personalization.
• Prospect finder: data enrichment and AI research, both billed per company processed.

Seeing the cost first

Before you run an action that costs credits, the interface shows an estimated cost and your current balance. Actual usage is metered once the action completes.

For most actions the estimate and the final charge match closely, because the cost driver is countable in advance: one model call, one company processed. A large prospecting run is the place where the two can drift, since the number of companies that survive filtering is not known until the run happens.

A run can also carry a spend ceiling, so a batch that turns out larger than expected stops rather than quietly consuming the month.

Rollover and the balance cap

Unused credits carry into the next billing period instead of expiring at the end of the month. That is deliberate: outreach is lumpy, and a plan that punishes a quiet month pushes you into spending credits for the sake of it.

The accumulation is not unlimited. Each plan has a balance cap, the ceiling the balance grows to under rollover; a grant that would push the balance above it is not made. The figures for each plan appear on the pricing page, and the Terms of Service state them as well, prevailing if the two ever disagree.

Running out

If the monthly allowance is used up, generation is blocked until the allowance resets at the start of the next billing period, or until you upgrade. Nothing is generated partially and nothing is billed beyond the allowance.

Blocking rather than overage billing is the same decision as credits themselves: a surprise invoice is worse than a stopped run, because a stopped run is visible immediately and a surprise invoice is visible a month later.

Tracking spend

The AI journal breaks down every generation and review with what it cost, so you can see where credits went by campaign, by action type and over time.

Costs there are split into generation and verification. Generation is producing content, verification is checking it, and seeing the two separately answers a question worth asking: whether a campaign is expensive because it wrote a lot, or because it had to rewrite a lot.