Prospect finder

The prospect finder discovers companies and contacts matching a segment, enriches them with additional data, and lets the AI qualify each one before you spend outreach effort on it.

How a run works

A single run of the prospect finder moves through phases:

1. Searching: company discovery, for example through Google Maps.
2. Query generation: turning your target audience definition into concrete search queries.
3. Enriching: a waterfall of sources fills in what is missing, such as contact details and firmographics.
4. Hand-off: Wrenwire creates the campaign on your own Snov.io account and adds the qualified prospects to it, so your message series can reach them.

Runs carry a status of their own, from draft through queued, running and paused to completed, so you can see where a batch stands at any moment.

Market and language are two settings

A run searches the campaign’s market, and it searches it in that market’s language. An Austrian campaign queries Austria in German even when the outreach copy is written in Polish, because search phrases are matched against local listings and websites.

Those really are two settings: the market decides where and in which language the search runs, while the campaign’s output language decides what the messages are written in. They are allowed to disagree, and the wizard warns without blocking when they do, since Polish-language outreach into Austria is a thing somebody may deliberately want.

A region the product cannot search is refused rather than quietly replaced with a default. The alternative, falling back to a home market, would spend real enrichment budget scraping the wrong country.

AI research and qualification

You can define research questions the AI answers per company from its own website, for example whether the company sells physical products or services.

Each company processed this way costs one AI call. The cost preview shows the estimate before you run it, and the real cost is metered from your credits afterwards, so a large batch never starts as a surprise.

Prospects come out marked qualified, disqualified or enriched against your criteria, so only the ones worth contacting reach the send.

Getting prospects into outreach

Once prospects are qualified, Wrenwire hands them to a campaign on your own Snov.io account and runs it there. You can also export the list, for cold calling for instance.

Before the hand-off you can generate merge-variable content per prospect, such as greetings and personalized openers, so the message sequences they receive do not read as generic.

The suppression list is applied automatically

An address that opted out of any earlier campaign is filtered out before the hand-off, every time and without being asked. The list is organization-wide, so an opt-out in one campaign protects the person from all of them.

This is worth knowing when a batch comes back smaller than the number of companies found: the gap is usually the suppression filter doing its job, not a failed run.

Where the cost goes

Two things in a run consume credits: enrichment, billed per company processed, and AI research, billed per company asked about. Discovery itself is the cheap part.

That order matters when a run looks expensive. Narrowing the segment reduces both, whereas reducing the number of research questions reduces only the second. See Credits and billing.