Skip to content
Wrenwire
Docs

Compliance

Cold B2B outreach is regulated differently across markets, and Wrenwire builds part of that into the workflow rather than leaving it to memory.

Every campaign declares a target market. Some markets (Germany, Austria, Switzerland) carry extra legal requirements for cold outreach and get a pre-activation checklist. You declare your legal basis for contacting a segment before the campaign can go live:

  • Existing consent: the people you’re contacting already opted in (double opt-in).
  • Existing customers: a narrower exception that applies to your own customers.
  • Accepted risk: you knowingly accept the legal risk of contacting people who haven’t opted in and aren’t existing customers.

DACH pre-activation checklist

For campaigns targeting Germany, Austria, or Switzerland, activation is blocked until:

  • A legal basis (above) is declared.
  • Your sender legal disclosure (name, address, registration details) is complete; it’s injected into the footer of every email sent to that market.
  • Your sending domain has SPF, DKIM, and DMARC configured.
  • An unsubscribe link signing key is configured, so every outbound email carries a working, verifiable opt-out link.

Suppression list

The suppression list is a per-organization, cross-campaign registry of addresses that must never be contacted again. Entries land there automatically from:

  • An unsubscribe link being clicked
  • A “STOP” reply
  • A hard bounce
  • A GDPR Art. 21 objection request
  • Manual entry or CSV import

The filter is applied automatically before prospects are handed to your outreach tool. An address that opted out of one campaign stays suppressed for every campaign afterward, across your whole organization.

Terms of Service, Privacy Policy, and Data Processing Agreement are published separately and kept up to date independently of this documentation; check the current versions on the main site rather than relying on anything summarized here.